Visa Card / Cross-border Promo Campaign / Poster

To stimulate their cards usage abroad, Visa launched a promo campaign where every cardholder who made transactions overseas could win a new trip. To support the campaign, we demonstrated that paying with the Visa card while traveling brings you to your next trip faster than you could imagine.

Headline: Jump from vacations into holidays.

Body copy: Dreaming about new travels after returning home? Use your Visa card when paying abroad and win a trip to any country in the world.

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