Visa Card / Cross-border Promo Campaign / Poster
To stimulate their cards usage abroad, Visa launched a promo campaign where every cardholder who made transactions overseas could win a new trip. To support the campaign, we demonstrated that paying with the Visa card while traveling brings you to your next trip faster than you could imagine.
Headline: Jump from vacations into holidays.
Body copy: Dreaming about new travels after returning home? Use your Visa card when paying abroad and win a trip to any country in the world.