adidas / Cold Is Your Best Coach
The adidas brand has a lot of expertise in producing cross-country skiing and winter sport gear, but it was never considered as a top-of-mind winter sport brand. Our approach was to promote cross-country skiing and make this outdoor activity just as cool and popular as running in summer.
- Clio Sport Silver Winner 2017, US
- TBWA Disruption Award 2016: Most Disruptive Use of Winter