adidas / Cold Is Your Best Coach



The adidas brand has a lot of expertise in producing cross-country skiing and winter sport gear, but it was never considered as a top-of-mind winter sport brand. Our approach was to promote cross-country skiing and make this outdoor activity just as cool and popular as running in summer.

Awards:
  • Clio Sport Silver Winner 2017, US 
  • TBWA Disruption Award 2016: Most Disruptive Use of Winter






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