adidas / Running Calendar / Digital Activation Concept
The official running season in Russia lasts 169 days. For some, these days could all be the same, boring event, but not for the adidas fans. We created an online calendar with 169 unique motivational triggers to inspire runners for everyday workouts. It included branded fun runs, creative new local running routes, coach tips, running life-hacks, special offers (like a free smoothie in the park), and more.