adidas / Awaken Your Sleeping District



A sleeping district is an informal name for the Russian outskirt residential areas where people do nothing but sleep. Despite the majority of Moscow residents living in these areas, they don't socialize there, preferring to spend time in the city center. We decided to change this “neighbourhood inequity” using popular running apps and local pride insight.

Awards:
  • Effie Russia Bronze Winner 2016 (Creativity for good and non-commercial projects)


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