In 2013, Adidas unveiled revolutionary “Boost” technology that provides energy return to athletes. To promote awareness of this technology, we encouraged runners to collect their “running energy” with mobile generators for a unique good deed – to power the lights of an old stadium.
adidas / Charge the City with the Energy of Running
- Clio Image Grand Prix 2014, US (Public Relations category)
- Cristal Award Golden Winner 2013, France, (Branded Entertainment)
- Red Dot Award Winner, Germany, 2014 (Communication Design)
- Silver Mercury, Russia, 2014 (Best Implementation of B2C Event, Bronze)