adidas / Charge the City with the Energy of Running

In 2013, Adidas unveiled revolutionary “Boost” technology that provides energy return to  athletes. To promote awareness of this technology, we encouraged runners to collect their “running energy” with mobile generators for a unique good deed – to power the lights of an old stadium.

  • Clio Image Grand Prix 2014, US  (Public Relations category)
  • Cristal Award Golden Winner 2013, France, (Branded Entertainment)
  • Red Dot Award Winner, Germany, 2014 (Communication Design)
  • Silver Mercury, Russia, 2014 (Best Implementation of B2C Event, Bronze)
and more

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